What Are the Best Practices for Font Usage in Email Marketing?
When selecting fonts for your email campaigns, consider the following best practices:
Readability: Choose fonts that are easy to read on various devices and screen sizes. Consistency: Use a consistent font style throughout your email to maintain a professional look. Font Size: Use an appropriate font size; typically, 14-16px for body text and 20-24px for headings. Fallback Fonts: Always specify fallback fonts in case the primary font doesn't render correctly. Brand Alignment: Ensure the fonts align with your brand identity and overall design aesthetics.