Following best practices can help in creating effective HTML emails:
Responsive Design: Use media queries to make your emails mobile-friendly. Alt Text: Always include alt text for images to ensure information is conveyed even if images don't load. Minimal Use of JavaScript: Avoid using JavaScript as it is not supported by most email clients. Email Client Compatibility: Test your emails on different email clients to ensure compatibility. Clear Call-to-Action (CTA): Include a prominent CTA to guide your subscribers towards the desired action.