How Often Should You Analyze Your Email Campaigns?
Regular analysis is key to ongoing improvement. It’s advisable to review your email performance:
- After Each Campaign: Conduct a thorough analysis after each email campaign to understand immediate outcomes. - Monthly: Review your metrics on a monthly basis to identify trends and make necessary adjustments to your strategy. - Quarterly and Annually: Perform a more in-depth analysis quarterly and annually to evaluate long-term performance and strategic alignment with business goals.