What Are the Best Practices for Human Editing in Email Marketing?
To make the most out of human editing, follow these best practices:
Multiple Reviews: Have more than one person review the email to catch different types of errors and perspectives. Checklist: Use a checklist to ensure all aspects of the email are reviewed, from grammar and spelling to links and images. Guidelines: Establish clear guidelines for tone, style, and branding to ensure consistency across all communications. Feedback Loop: Create a feedback loop where editors can suggest improvements and learn from past campaigns. Training: Regularly train your editors on best practices, new tools, and emerging trends in email marketing.