image compression

What are the Best Practices for Image Compression in Email Marketing?

Here are some best practices to follow:
Use the right file format: JPEGs are generally better for photographs, while PNGs are suitable for images with text or transparent backgrounds.
Compress images before uploading: Utilize tools to compress images before adding them to your email template.
Test for quality: Always preview your email to ensure that the compressed images maintain acceptable quality.
Optimize dimensions: Resize images to the exact dimensions required for your email layout to avoid unnecessary file size.

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