What are the Best Practices for Including Company News in Emails?
Here are some best practices to follow when including company news in your emails:
Segment Your List: Ensure the news is relevant to the specific segment of your audience you're targeting. Keep it Concise: Provide a brief summary of the news with a link to read more if necessary. Optimize for Mobile: Ensure your emails are mobile-friendly, as many users will read them on their smartphones. Test and Analyze: A/B test your emails to see what kind of news and presentation styles work best with your audience. Feedback: Encourage feedback from your subscribers to understand what type of news they find most valuable.