Why Should You Include Company News in Your Email Marketing Campaigns?
Including company news in your email marketing campaigns offers several benefits:
Engagement: Regular updates keep your audience engaged and more likely to open your emails. Transparency: Sharing news about your company fosters a sense of transparency, which can enhance your brand's reputation. Relevance: Keeping your content relevant makes sure your emails are valuable to your subscribers, reducing the likelihood of them unsubscribing. Promotion: It provides an excellent opportunity to promote new products, services, or events.