Maintaining your email list is crucial for ensuring its effectiveness. Here are some best practices:
Regular Cleaning: Periodically remove inactive subscribers to keep your list healthy. Double Opt-in: Implement a double opt-in process to confirm the email addresses and ensure genuine interest. Personalization: Use personalization techniques to make your emails more relevant to each subscriber. Compliance: Ensure your list complies with regulations like GDPR and CAN-SPAM.