Below are some of the most common benchmarks used in email marketing:
Open Rate The open rate measures the percentage of recipients who open your email. A good open rate typically ranges between 15% to 25%, but this can vary depending on the industry and the quality of your email list.
Click-Through Rate (CTR) CTR is the percentage of recipients who clicked on one or more links in your email. The average CTR usually ranges from 2% to 5%. Higher CTR indicates that the content of your email is engaging and relevant to your audience.
Conversion Rate This metric measures the percentage of email recipients who completed a desired action, such as making a purchase or filling out a form. Conversion rates can vary widely depending on the type of action, but a rate of 1% to 3% is generally considered good.
Bounce Rate Bounce rate represents the percentage of emails that could not be delivered to the recipient's inbox. A lower bounce rate is preferable, with the average rate being below 2%. High bounce rates can indicate issues with your email list or delivery infrastructure.
Unsubscribe Rate This is the percentage of recipients who opt out of your mailing list after receiving your email. A typical unsubscribe rate is around 0.2% to 0.5%. High unsubscribe rates may indicate that your content is not meeting the expectations of your audience.