email databases

What are the Best Practices for Maintaining an Email Database?

Maintaining an email database involves keeping it clean, accurate, and up-to-date. Here are some best practices:
- Regular Cleaning: Periodically remove inactive or invalid email addresses to maintain deliverability rates.
- Segmentation: Divide your database into different segments based on demographics, purchase history, or engagement level to send more targeted emails.
- Double Opt-In: Use a double opt-in process to confirm email addresses, ensuring that subscribers genuinely want to receive your communications.
- Compliance: Adhere to regulations such as GDPR and CAN-SPAM Act to avoid legal issues and build trust with your audience.

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