What are the Best Practices for Maintaining an Email Database?
Maintaining an email database involves keeping it clean, accurate, and up-to-date. Here are some best practices: - Regular Cleaning: Periodically remove inactive or invalid email addresses to maintain deliverability rates. - Segmentation: Divide your database into different segments based on demographics, purchase history, or engagement level to send more targeted emails. - Double Opt-In: Use a double opt-in process to confirm email addresses, ensuring that subscribers genuinely want to receive your communications. - Compliance: Adhere to regulations such as GDPR and CAN-SPAM Act to avoid legal issues and build trust with your audience.