audit logs

Why Are Audit Logs Important in Email Marketing?

Audit logs play a critical role in ensuring the integrity and effectiveness of your email marketing campaigns. Here are some key reasons why they are important:
Compliance: Helps in meeting regulatory requirements like GDPR and CAN-SPAM by providing a record of consent and other interactions.
Security: Detects unauthorized access and potential breaches by tracking login attempts and changes in user permissions.
Performance Analysis: Allows marketers to analyze campaign performance by tracking metrics such as delivery rates, open rates, and click-through rates.
Troubleshooting: Facilitates the identification and resolution of issues by providing a detailed history of actions and events.

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