preventive measures

What are the best practices for maintaining email list hygiene?

Maintaining email list hygiene is essential to prevent bounces and ensure high deliverability. Follow these best practices:
- Regularly audit and clean your email list to remove hard bounces and inactive subscribers.
- Segment your list to send relevant content to different subscriber groups.
- Use confirmed opt-in or double opt-in methods to prevent fake or mistyped addresses.
- Monitor engagement rates and re-engage or remove dormant subscribers.

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