There are several types of tests that can be conducted to ensure your emails are effective:
A/B Testing: This involves sending two versions of an email to a small segment of your audience to see which version performs better. You can test different subject lines, email content, images, and CTAs. Spam Test: Use spam testing tools to check if your email is likely to be flagged as spam. This can help you make necessary adjustments to improve deliverability. Rendering Test: Ensure your email looks good on different email clients and devices. Tools like Litmus and Email on Acid can help with this. Load Time Test: Check how quickly your email loads. Slow load times can negatively impact user experience and engagement.