An email marketing expert must be proficient in a variety of skills:
Copywriting: Crafting compelling and persuasive content to improve open and click-through rates. Data Analysis: Analyzing campaign performance metrics to make data-driven decisions. Design: Understanding the basics of email design, including HTML and CSS. Automation Tools: Utilizing platforms like Mailchimp, HubSpot, and Constant Contact for automated campaigns. Segmentation: Dividing the email list into targeted groups based on demographics or behavior.