What are the Best Practices for Managing Frequency?
Here are some best practices to help you manage email frequency effectively:
Segmentation: Use segmentation to tailor frequency based on different subscriber needs and behaviors. Preference Center: Provide a preference center where subscribers can choose how frequently they want to receive emails. Monitor Engagement: Keep an eye on engagement metrics and adjust frequency based on performance data. Provide Value: Ensure every email offers value to the reader, whether it’s through useful content, special offers, or important updates.