What Are the Best Practices for Managing Stale Email Lists?
Effective management of stale email lists involves several strategies:
Regular list cleaning: Periodically remove inactive subscribers and outdated addresses. Segmentation: Segment your lists based on engagement levels to tailor your content more effectively. Re-engagement campaigns: Launch campaigns specifically aimed at re-engaging inactive subscribers. Double opt-in: Implement a double opt-in process to ensure subscribers are genuinely interested in your content.