What Elements of Email Marketing are Protected by Intellectual Property Law?
Several elements of email marketing can be protected under IP law, including:
Content: The text, images, and multimedia elements used in your emails can be protected by copyright. Designs: The layout and design of your emails may be eligible for design patent protection. Branding: Logos, slogans, and other brand identifiers can be protected by trademarks. Data: Proprietary data collected through email marketing efforts may be considered a trade secret.