What are the best practices for media in email marketing?
1. Optimize images: Ensure your images are high-quality but optimized for fast loading. Use appropriate file formats like JPEG or PNG. 2. Use alt text: This improves accessibility and ensures that your message is conveyed even if the images don't load. 3. Videos and GIFs: Use these sparingly to enhance engagement, but ensure they don’t slow down the email. 4. Consistent branding: Use media that aligns with your brand’s look and feel.