What are the best practices for text in email marketing?
1. Keep it concise: Your message should be clear and to the point. Avoid long paragraphs and use bullet points for easy reading. 2. Use a compelling subject line: This is the first thing your recipients will see, so make it engaging and relevant. 3. Personalization: Use the recipient’s name and tailor the content to their preferences. 4. Call to action (CTA): Make sure your CTA stands out and is easy to find. Use action-oriented language.