What Are the Best Practices for Removing Invalid Contacts?
To effectively remove invalid contacts from your email list, consider the following best practices: - Regular List Cleaning: Schedule periodic cleaning of your email list to remove hard bounces and inactive subscribers. - Double Opt-In: Implement a double opt-in process to ensure that subscribers confirm their email addresses. - Re-Engagement Campaigns: Run re-engagement campaigns to identify and remove inactive subscribers. - Segmentation: Segment your list to target engaged subscribers and move unengaged ones to a separate list for further action. - Update Preferences: Allow subscribers to update their email preferences and contact information.