What Are the Best Practices for Sending Marketing Emails?
When sending marketing emails, follow these best practices:
Ensure your emails are mobile-friendly as a large percentage of users open emails on mobile devices. Personalize your emails to make them more engaging. Use the recipient's name and tailor content based on their preferences. Provide a clear and compelling call-to-action (CTA). Test different aspects of your emails, such as subject lines and CTAs, to see what works best (A/B testing). Segment your email list to send targeted messages to different groups of subscribers.