What are the Best Practices for Sending Marketing Emails to Personal Accounts?
Personalization: Use the recipient's name and other personal information to make the email more engaging. Segmentation: Segment your email list based on user behavior and preferences to send more targeted emails. Mobile Optimization: Ensure that your emails are optimized for mobile devices, as many people check their personal email on their phones. Clear Call-to-Actions: Use clear and compelling CTAs to guide your recipients towards the desired action. Compliance: Always include an unsubscribe link and your company’s physical address to comply with legal requirements.