What Are the Best Practices for Using Font Families in Email Marketing?
To optimize the use of font families in email marketing, follow these best practices:
Use a maximum of two to three different fonts to maintain a cohesive look. Ensure that your main body text uses a highly readable font size, typically between 14px and 16px. Test your emails on different devices and email clients to ensure consistent rendering. Use web-safe fonts for critical text and reserve custom fonts for headings or decorative purposes.