How to Measure the Success of Videos and GIFs in Emails?
To measure the success of videos and GIFs in your emails, track these key metrics: 1. Click-Through Rate (CTR): Measure the number of clicks on the video or GIF. 2. Engagement Rate: Assess how much time recipients spend interacting with the video or GIF. 3. Conversion Rate: Track how many recipients take the desired action after interacting with the video or GIF. 4. Bounce Rate: Monitor the bounce rate to ensure the multimedia elements are not causing emails to be flagged as spam. 5. Heatmaps: Use heatmaps to see where recipients are clicking and how they are interacting with your email content.