What Are the Best Practices for Using Gmail in Email Marketing?
1. Personalization: Use your recipient's name and customize the email content based on their preferences. 2. Segmentation: Divide your email list into smaller segments based on demographics or past behaviors. 3. Responsive Design: Ensure your emails are mobile-friendly, as a significant portion of users access emails via mobile devices. 4. A/B Testing: Experiment with different subject lines, content, and layouts to determine what resonates best with your audience.