Consistent Use: Ensure that all links in your emails are HTTPS to maintain a consistent and secure experience. Link Shorteners: Use HTTPS link shorteners to keep URLs concise and appealing without compromising security. Track Performance: Use UTM parameters to track the performance of your HTTPS links and gain insights into user behavior. Educate Your Audience: Inform your audience about the importance of HTTPS for their security and encourage them to look for HTTPS in URLs.