HTTPS links play a pivotal role in email marketing for several reasons:
Security: HTTPS encrypts data, ensuring that sensitive information shared via email, like login credentials or personal details, is secure. Trust: Users are more likely to click on links that start with HTTPS, as it signals that the destination website is legitimate and safe. Deliverability: Emails containing HTTPS links are less likely to be flagged as spam by email service providers (ESPs). SEO Benefits: Search engines like Google prioritize HTTPS websites, which can indirectly benefit your email marketing efforts through better search engine visibility.