What Are the Best Practices for Using Images in Emails?
To maximize the impact of images in your email marketing campaigns, consider the following best practices:
Optimize image file sizes to ensure quick loading times. Use alt text to describe images for accessibility and in case the image fails to load. Ensure images are mobile-friendly by testing how they render on different devices. Avoid using too many images, which can overwhelm the reader and increase loading times. Use images that are consistent with your brand’s visual identity.