What Are the Best Practices for Using PDFs in Email Marketing?
1. File Size: Ensure that your PDF file size is manageable. Large files can cause slow download times and may not be suitable for all email clients. 2. Content Quality: Make sure the content is valuable and relevant to your audience. High-quality content can enhance your brand's credibility. 3. Call to Action: Include clear call-to-actions (CTAs) within the PDF to guide readers on the next steps. 4. Design: Use a professional and clean design to make the PDF visually appealing. 5. Mobile Optimization: Ensure the PDF is optimized for mobile devices, as many users will access it on their smartphones.