samesite attribute

What Are the Best Practices for Using SameSite in Email Marketing?

To make the most of the SameSite attribute in email marketing, consider the following best practices:
Use HTTPS: Ensure all your email links direct to HTTPS URLs to leverage the "None" value effectively.
Test Your Campaigns: Before sending out your campaigns, test how cookies are handled across different browsers and settings.
Communicate with Your Web Team: Work closely with your web development team to ensure that cookies are set with the appropriate SameSite values.
Monitor Analytics: Keep an eye on your analytics to see if there are any drops in tracking data that could be attributed to SameSite settings.

Frequently asked queries:

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