samesite attribute

Why is the SameSite Attribute Important for Email Marketing?

In the context of Email Marketing, the SameSite attribute is crucial for several reasons. Email campaigns often involve links that direct recipients to landing pages or websites. If these links involve cookies, the SameSite attribute determines whether those cookies are sent along with the request. This can impact user tracking, analytics, and personalized marketing efforts. Understanding how SameSite works helps ensure that your email campaigns function as intended without compromising user security.

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