What Are the Best Practices for Using Social Media in Email Marketing?
1. Include Social Media Icons: Adding social media icons to your email templates encourages subscribers to connect with you on multiple platforms. 2. Share Email Content on Social Media: Repurpose your email content by sharing it on social media platforms. This can help increase your audience and engagement. 3. Run Social Media Contests: Promote contests and giveaways through both email and social media to increase participation and grow your email list. 4. Use Social Proof: Share testimonials, reviews, and user-generated content from social media in your emails to build trust and credibility. 5. Promote Email Sign-ups: Use social media ads and posts to drive traffic to your email sign-up forms.