What are the Best Practices for Using Video in Emails?
Keep it Short: Aim for videos that are less than 1 minute to maintain viewer interest. Use Eye-catching Thumbnails: The thumbnail should be engaging and relevant to encourage clicks. Optimize for Mobile: Ensure that your video and landing page are mobile-friendly. Include a Call-to-Action (CTA): Guide viewers on what to do next after watching the video. Test and Analyze: Use A/B testing to determine the most effective video content and placement.