overlooking alt text

What Are the Best Practices for Writing Alt Text?

1. Be Descriptive: Clearly describe the content and purpose of the image.
2. Keep It Short: Aim for a concise description that provides enough information without being verbose.
3. Use Keywords: Incorporate relevant keywords naturally to improve SEO and deliverability.
4. Avoid Redundancy: Do not repeat information that is already conveyed through adjacent text.
5. Focus on Functionality: Ensure that the alt text reflects the function of the image, especially for buttons or links.

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