What are the best practices for writing effective email copy?
Effective email copy should be concise, clear, and aligned with your brand voice. Start with a strong opening that hooks the reader, followed by a well-structured body that delivers your message succinctly. Use actionable language and strong call-to-actions (CTAs) to guide the reader towards the desired outcome. Avoid jargon and complex sentences that might confuse the reader. Always proofread your copy to eliminate grammatical errors and ensure clarity.