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What are the Best Practices for Writing Email Copy?

Writing effective email copy involves several best practices:
Keep it Short and Sweet: Aim for concise and to-the-point messaging. Avoid long paragraphs and unnecessary jargon.
Use a Conversational Tone: Write as if you are having a conversation with the reader. This makes the email more relatable and engaging.
Highlight Benefits: Focus on the benefits to the reader rather than just the features of your product or service.
Include Social Proof: Add testimonials, reviews, or case studies to build trust and credibility.
Test and Optimize: Continuously test different elements of your email content, such as subject lines, body text, and CTAs, to see what works best.

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