link rot

What are the Best Practices to Minimize Link Rot?

To minimize the occurrence of link rot, follow these best practices:
1. Use Stable URLs: Prefer stable, permanent URLs over dynamic ones.
2. Review Content Regularly: Regularly review and update your email content to ensure all links are current.
3. Archive Content: Archive important content to ensure it remains accessible even if its original URL changes.
4. Consistent Link Structure: Maintain a consistent link structure on your website to avoid unnecessary changes.

Frequently asked queries:

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