Link rot is a significant concern in email marketing for several reasons:
1. User Experience: Broken links frustrate recipients, leading to a poor user experience and diminishing their trust in your brand. 2. Conversion Rates: Links that lead to non-existent pages can result in lost opportunities for conversions, negatively impacting your marketing goals. 3. Brand Image: A high incidence of link rot can harm your brandâs reputation, making it appear unprofessional or neglectful. 4. SEO Impact: Although email links don't directly influence SEO, broken links can affect the overall user engagement and click-through rates, indirectly impacting your SEO efforts.