split your audience

How Do You Split Your Audience?

There are several ways to split your audience, depending on your business goals and the data you have. Here are some common methods:
Demographic Information: Age, gender, income, education level, etc.
Geographic Location: Country, state, city, or even neighborhood.
Behavioral Data: Purchase history, website activity, email engagement, etc.
Psychographic Data: Interests, values, lifestyle, personality traits.
Firmographic Data: For B2B, this includes company size, industry, job role, etc.

Frequently asked queries:

What Does It Mean to Split Your Audience?
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How to Measure the Success of Your Audience Splitting?
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