Understanding the root causes of the damage is essential:
Poor List Management: Sending emails to unverified or outdated lists can hurt your reputation. Content Irrelevance: If your content does not align with the interests of your subscribers, they are likely to disengage. Non-Compliance: Failing to adhere to legal requirements can result in penalties and loss of trust. Technical Issues: Problems with your email service provider or your own infrastructure can lead to deliverability issues.