The first step in assessing damage is to thoroughly analyze your email marketing metrics. Key indicators include:
Open Rates: A sudden drop can indicate a problem with subject lines or sender reputation. Click-Through Rates: Low rates may suggest that your content isnât engaging or relevant. Bounce Rates: High bounce rates can be a sign of list quality issues or technical problems. Unsubscribe Rates: An increase in unsubscribes could indicate that your emails are no longer meeting the needs of your audience.