What are the Challenges in Gathering Email Marketing Evidence?
Despite its importance, evidence gathering in email marketing comes with challenges. Data privacy concerns and regulations like GDPR and CAN-SPAM impose restrictions on data collection and usage. Additionally, the sheer volume of data can be overwhelming, making it difficult to extract actionable insights without the right tools and expertise. Finally, integrating data from various sources to create a cohesive picture can be complex and time-consuming.