What are the Challenges in Targeting and Personalization?
While targeting and personalization offer numerous benefits, they also come with challenges:
Data Quality: Inaccurate or outdated data can lead to ineffective targeting and personalization. Privacy Concerns: Managing customer data responsibly and adhering to privacy regulations like GDPR. Resource Intensive: Requires time, effort, and tools to implement effectively. Over-Personalization: Can appear intrusive if not done correctly, leading to customer discomfort.