There are several strategies that email marketers can employ to protect their campaigns and their subscribers:
Email Authentication: Use authentication protocols like SPF, DKIM, and DMARC to verify that your emails are actually coming from your domain. Educate Your Audience: Inform your subscribers about the risks of phishing and how to identify suspicious emails. Regular Monitoring: Frequently monitor your email campaigns and any reports of phishing to take swift action if needed. Secure Email Gateways: Use secure email gateways to filter out potentially harmful emails before they reach your subscribers. Multi-Factor Authentication: Encourage the use of multi-factor authentication to add an extra layer of security.