What are the Challenges of Maintaining an Active Audience?
Maintaining an active audience comes with its own set of challenges:
Content Fatigue: Sending too many emails can lead to subscriber fatigue and increased unsubscribe rates. Relevance: Ensuring that every email is relevant to each recipient can be difficult. List Decay: Over time, even the most engaged subscribers can become inactive. Deliverability: Ensuring that your emails reach the inbox and not the spam folder is a constant battle.