What are the Challenges of Using Past Purchase Behavior?
While leveraging past purchase behavior can be highly effective, it also comes with challenges:
Data Privacy: With increasing concerns over data privacy, it's essential to handle customer data responsibly and comply with regulations like GDPR and CCPA. Data Integration: Combining data from multiple sources (eCommerce, CRM, POS) can be complex and may require advanced tools and expertise. Data Accuracy: Inaccurate or outdated data can lead to irrelevant recommendations and poor customer experiences.