saas

What are the Challenges of Using SaaS for Email Marketing?

While SaaS platforms offer numerous benefits, there are also challenges to consider:
Data Privacy: Ensure that the platform complies with data protection regulations such as GDPR.
Deliverability: Maintaining high deliverability rates can be challenging and requires ongoing effort.
Learning Curve: There may be a learning curve associated with using new software, especially for teams not familiar with SaaS tools.
Customization: While many platforms offer customization options, they may still fall short of meeting very specific needs.

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