What are the Challenges of Using SaaS for Email Marketing?
While SaaS platforms offer numerous benefits, there are also challenges to consider:
Data Privacy: Ensure that the platform complies with data protection regulations such as GDPR. Deliverability: Maintaining high deliverability rates can be challenging and requires ongoing effort. Learning Curve: There may be a learning curve associated with using new software, especially for teams not familiar with SaaS tools. Customization: While many platforms offer customization options, they may still fall short of meeting very specific needs.