What Features Should You Look for in a SaaS Email Marketing Platform?
When choosing a SaaS email marketing platform, consider the following features:
Email Templates: Pre-designed templates can simplify the process of creating visually appealing emails. Segmentation: The ability to segment your audience allows for more targeted and effective campaigns. Analytics: Robust analytics tools help you track the performance of your campaigns and make data-driven decisions. A/B Testing: This feature allows you to test different versions of your emails to see which performs better. Integration: Look for platforms that easily integrate with your existing CRM and other tools.