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What Are the Challenges of Using WhatsApp in Email Marketing?

While the integration of WhatsApp with email marketing presents numerous benefits, it also comes with challenges:
Privacy Concerns: Ensuring compliance with data protection regulations like GDPR is crucial when collecting and using personal data.
Message Overload: There is a risk of overwhelming customers with too many messages if not managed properly.
Platform Limitations: WhatsApp has limitations on bulk messaging, which can affect large-scale campaigns.
Resource Intensive: Managing an additional communication channel can require more resources in terms of time and staff.

Frequently asked queries:

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