Budgeting mistakes can lead to inefficient use of funds and poor campaign performance. Common mistakes include:
Underfunding: Not allocating enough funds can result in subpar tools and insufficient testing, leading to low engagement rates. Overfunding: Overspending on unnecessary features or high-end tools that you don't fully utilize can waste your budget. Ignoring ROI: Failing to track and analyze the return on investment can lead to continuous spending without understanding its impact.